
What is The Niche Traveller?
The Niche Traveller is a travel club for luxurious family holidays. We offer a curated selection of family-friendly and sustainable hotels & villas, tailor-made trips and authentic experiences to the most up-and-coming destinations in Europe.

Why become a member?
We tailor-make every trip and have personally visited each of our hotels and villas, which means we know exactly what to recommend to each individual family. We offer first-class trip planning and will advise in all important travel issues due to the pandemic.

Who we are
Founded by mother of four, Kerstin Bognár, The Niche Traveller is run by a passionate team of travel scouts and insiders who live and breathe their destinations and give truly personalised advice.

Hand-picked properties
We personally visit every hotel and villa we feature, ensuring each one hits our style buttons.
Bespoke Road Trips
Our team of local insiders provides the best up-to-the-minute family tips and guides.
Family friendly
We understand what families need and only recommend places that we've tested out with our kids.
Sustainability
Our properties adhere to strong eco-friendly principles. We aim to carbon offset every holiday with our partner Atmosfair.
Club benefits
The Club offers exclusive hotel reviews and access to our bespoke holiday planning & booking service.

We live and breathe travel, but our ethos is to do so slowly, respectfully and sustainably. That means taking the train when we can and offsetting our flights. Most importantly, we value our kids' opinions – which is why we introduced Niche Junior, giving our little travellers a platform.
Kerstin Bognár
CEO and Founder, The Niche Traveller
Pick your dream destination off the beaten track
Stay ahead of the curve with our selection of fascinating locations, from laid-back Comporta to up-and-coming Menorca.

Spain
Tarifa
36°1′ N 5° 36′W
Tarifa is where wild beaches, Moorish history, and laid-back charm come together – perfect for families seeking adventure, culture, and space to roam.

France
Biarritz
43°29'N 1°33'W
Sun, surf, and French flair – Biarritz is the rising star on France’s Atlantic coast. A perfect mix of beach vibes, Basque culture, and family-friendly adventures. Discover the seaside town everyone’s quietly falling in love with.

Portugal
Alcácer do Sal
38°22′N 8°30′W
Slow travel, river views, and timeless charm – Alcácer do Sal is Portugal's best-kept secret. A soulful family getaway just an hour from Lisbon.

Austria
Serfaus-Fiss
Sun-drenched, family-friendly, and surrounded by stunning Alpine peaks — Serfaus-Fiss in Tyrol is the perfect year-round mountain getaway.
or
Already Decided?
Then join our Club to get unlimited access to all our content, including exclusive hotel recommendations and reviews, direct booking options, insider travel guides and tailor-made travel services.
The Club
by The Niche Traveller

What customers love about us
Let's hear from our customers what makes us our services and recommondations one of the best they've experienced:

Bespoke Road Trips
Looking for inspiration for a road trip or round trip? Our itineraries and detailed travel plans feature the best stops, hotel recommendations, and sightseeing tips.

ROAD TRIP
Road Trip Along the French Atlantic Coast: From Bordeaux to Biarritz
France
Embark on a scenic road trip from Bordeaux to Biarritz along the French Atlantic coast. Enjoy endless beaches, iconic lighthouses, top-notch surf and sailing, charming towns rich in culture, and indulgent local wines, seafood and oysters. Discover our secret tips and the best stays along the way.
For the full itinerary, a membership to The Club is required:
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