Formentera coast line travel beautiful locations.
Es Vedrà, Formentera, Spain

Our mission. Our values. Our team.

We want to inspire and empower families to grow through travel.


Our mission

To create stylish, sustainable experiences for curious families that we know will thrill everyone. Our goal is to make you happy and to make your travels more environmentally conscious.

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Our values

We travel slowly, consciously and sustainably, taking the train when we can and offsetting our flights.

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Our partners

We only work with eco-certified hotel partners and those, who share our values and offer us the best possible price for you and your family.

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Personalised service

We work closely with you to create carefully thought-through itineraries made for your family alone.

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Our attention to detail

We personally visit every single property, and have experienced each adventure with our children.

Get to know our Founder

Kerstin Bognár - Founder of the niche traveller

Kerstin Bognár

We know all about travelling with children. Our founder Kerstin Bognár’s own energetic entourage of kids means she’s done it all: road trips with baby twins, beach breaks with teenagers, and mammoth, multi-generational adventures. A successful family holiday, she discovered, always boils down to the same thing: a fabulous property, brilliant facilities for different ages, and a local’s knowledge on a destination. That’s why she founded The Niche Traveller in 2018. She’d spent many years travelling the globe as a journalist, working for ELLE, Grazia and as editor-in-chief of Houzz. But travelling with children was different. And one thing was for sure: a fly-and-flop holiday wasn’t going to cut it. Kerstin created the framework for crafting the perfect family holiday: seeking out new up-and-coming destinations, personally visiting every property, and working closely with local insiders. Today, her team curates stylish, authentic and sustainable experiences for curious families. Just like hers.

Get to know our passionate team

Our travel scouts and experts have exclusive access and established relationships with local insiders, which allows them to provide the most up-to-date information and best off-the-beaten-track tips.

Team The Niche Traveller Catharine Von Witzendorff

Catharine von Witzendorff

Growing up at the Schaalsee in Northern Germany, nature and sustainability have always played a big role in Catharine's life. Catharine studied international hotel management, is passionate about travelling to the remoteness of central Sweden and is now supporting The Niche Traveller as a travel designer.

The Niche Traveller Team Travel Scout Annika Herting

Annika Herting

Annika’s passion is travel, connecting with people and delving into foreign cultures. She studied Tourism Management and has worked in marketing for luxury cruise lines, as well as in international event planning. Her brilliant people skills help our community grow faster and our brand shine brighter.

Mirjana Philipp Bernstorf

Mirjana & Philipp Bernstorf

Berlin-born Mirjana is a journalist and social media manager for a variety of brands. Philipp works as a creative director and as a photographer. Together, they love travelling with their baby son and are always on the lookout for hot new restaurants and authentic spots to share with The Niche Traveller clients.

Tnt Persons Josi

Josephine Bartels

Josephine grew up on the wind-swept shores of the North Sea and may be the only person on the planet who loves nothing more than glaciers, ice and pouring rain during a summer holiday. Josephine is a journalism graduate and is the Online Editor for The Niche Traveller.

Alexandra Cohal

Alexandra Cohal

Transylvania-born Alexandra now lives in Austria with her husband and two boys. She is passionate about sustainable tourism and is always on the lookout for new family destinations that combine nature, tranquility and authenticity – and loves nothing more than writing about her discoveries for The Niche Traveller.

Daniel Bognar

Daniel Bognár

Daniel loves design – you’ll usually find him art directing for a variety of glossy print publications. For The Niche Traveller, he’s gone back to his roots, applying his skills to creating our logo as well as our digital design. He also loves travelling, of course, and is always heading off to new off-the-chart destinations.

Alexandra Philipson

Alexandra Philipson

Alexandra is a travel and lifestyle journalist and broadcaster based in Mallorca. She is also a judge on a cooking show on German primetime TV. Her most frequent trips are with her young family, writing for The Niche Traveller and numerous publications on family-friendly destinations.

Oezlem Oezsoy

Özlem Özsoy

Özlem works as a freelance photographer and picture editor for numerous magazines, specialising in travel and portrait photography. She admits to being addicted to travel and loves sharing her experiences with our clients, often taking her French bulldog, Gizmo, on the road with her – although he can be quite demanding.

Travel Scout Tatjana Seel Winter

Tatjana Seel

Tatiana has been travelling the world as a journalist since 1996. She was editor-in-chief of the interiors magazine Deco Home, and now writes for The Niche Traveller and numerous publications. When not travelling, you’ll find her hiking in the mountains and swimming in Lake Starnberg with her family.

Friederica Stoeber

Friederica Stöber

Friederica has always travelled, having grown up in the USA, Switzerland and Germany. She now lives in Hamburg and specialises in online marketing, but is as passionate as ever about exploring new places and discovering different cultures – and has a serious weakness for local food.

Estelle Marandon

Estelle Marandon

Estelle lives in Paris, where she gets to discover new and enchanting places as a travel and lifestyle journalist for a wide variety of international publications. She has three young children, which means there's really nothing she doesn't know about the challenges – and joys – of travelling as a family.

Mareile Braun

Mareile Braun

Mareile spent a good chunk of her journalistic career travelling to remote corners of the world, and now writes for The Niche Traveller as well as being the Editor-in-chief of sustainable lifestyle magazine, SLOW. She has two daughters, and her first yoga retreat is launching in autumn in her beloved second home, Pitsidia, Crete.

Ulrike Barcatta Travel Scout The Niche Traveller

Ulrike Barcatta

Ulrike grew up in South Tyrol, and now divides her time between Tuscany, South Tyrol and Munich. She studied in Austria, Germany and Italy and went on to work in wine and art PR and marketing in Italy, followed by a stint as communications manager in a five-star hotel in Munich. She is currently a hospitality PR consultant and runs a large network spanning Germany, Austria, Switzerland and Northern Italy. She loves travelling with her three-year-old daughter, Philomena.

The Niche Traveller family travel expert for Athens Heleen Schlottau

Heleen Schlottau

Heleen grew up in Paris, where she studied languages and international management, and is now based in Hamburg with her half-Greek husband and two kids. Passionate about travelling off the beaten track, innovative and sustainable lifestyles and good food, she is currently on a one-year-trip through Europe in a camper van and is keen on sharing her latest discoveries.

The Niche Traveller´s local scouts for Madeira

Laura Bonito & Frederico Baptista

Laura grew up in Melides in Portugal and Frederico is a born and bred Madeiran. They share a passion for travel and discovering new cultures, and have lived in Italy, France and the UK. Both love looking for authentic retreats, less-travelled paths and eco-friendly destinations. They are currently living in Madeira and loving rediscovering every corner of this beautiful island.

Travel Scout Elisabeth Heath The Niche Traveller

Elizabeth Heath

Elizabeth Heath is a writer and editor based in central Italy, from where she writes about travel in Italy, Switzerland, the rest of Europe, and points farther. Whenever possible she brings her family along for the ride, including her husband and daughter, who's seen more places in her nine years than Liz saw in her first three decades. Liz is a fan of thermal spas, slow food, sustainable travel, and luxury hotel suites.


Juliane Clüsener-Godt

Juliane is probably the most French German you will get to meet. She grew up in a bilingual household in Paris and lived in Germany and Spain before returning to France. She is currently starting her career in the luxury sector in Paris, where each day leads her to new discoveries in the realms of travel, art, design and gastronomy.

Travel Scout Anne Haladin The Niche Traveller

Anne Haladin

Anne grew up on a small Danish island and in Hamburg. She loves travelling between luxury and adventure. Her favourite destinations: Asia and South America. Since her son Bruno has been born, her priorities have slightly changed. For example, she now knows pretty much all the playgrounds in Paris. When she is not travelling, the former journalist works for her corporate publishing business Haladin & Weber.

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Need help deciding?

Get in touch to talk to Kerstin or one of her family travel experts.

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