Istria: Croatia's most understated coastal escape

Why Istria?

Think Tuscany by the Adriatic. Rolling vineyards, medieval hilltop villages, centuries-old olive groves and a coastline of crystal-clear coves make Istria one of Europe's most rewarding destinations – especially in the quieter shoulder seasons, when temperatures are mild, restaurants are less crowded and the landscape is at its most beautiful. Food is a destination in itself: expect exceptional olive oil, award-winning wines, fresh seafood and seasonal truffles. Don't miss charming towns such as Rovinj, Motovun, Grožnjan, Bale and Hum, while Pula Airport offers easy access from many European cities. The result is a region that feels authentically Mediterranean, yet refreshingly understated.

Why is Istria perfect for families?

Unlike many Mediterranean destinations, Istria effortlessly combines beach days with culture, nature and outstanding food. Distances are short, the sea is calm and wonderfully clear, and there's something for every age – from boat trips and cycling to truffle hunting, exploring medieval villages and lingering over long lunches by the water. Add a growing collection of stylish, family-friendly boutique hotels and villas, and Istria is one of those rare destinations that feels equally rewarding for parents and children alike.